Will Asken | Graphic Design | London | Sonic Anniversary | Branding | Campaign Will Asken | Graphic Design | London | Sonic Anniversary | Branding | Campaign Will Asken | Graphic Design | London | Sonic Anniversary | Branding | Campaign Will Asken | Graphic Design | London | Sonic Anniversary | Branding | Campaign Will Asken | Graphic Design | London | Sonic Anniversary | Branding | Campaign Will Asken | Graphic Design | London | Sonic Anniversary | Branding | Campaign Will Asken | Graphic Design | London | Sonic Anniversary | Branding | Campaign Will Asken | Graphic Design | London | Sonic Anniversary | Branding | Campaign


Design and build by Will Asken // Copyright 2015


Unbrand

An investigation of what exactly makes up brand identity, and the consequences of changing how it is created and applied.

This project takes proposed plain-packaging cigarette legislation a step further, creating a system for the branding of all consumables deemed harmful to a person’s health, and promoting the impending switch.


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