Project


Total Football

Description

The Total Football brand focused on building an experience that both resonated with and invested in the local youth. The brand story ‘Your Game Starts Here’ reflected a grassroots approach to the sport that appeals to a passionate audience who are seeking something different to that of the corporate sponsored 5-a-side chains.

This ethos informed our brand rollout across both digital and physical environments, with each message and visual touchpoint grounded in the brand story; making football available for everyone, and adding real value to the community through both sport and entertainment.

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