Project


Slingsby

Description

The Slingsby story was inspired by the rich heritage of the Harrogate area. For hundreds of years, those in the know have travelled from afar to indulge in the restorative spring waters of the spa town. Visitors were reminded of the importance to allow time to be themselves, to let their inner character flourish. To restore body, mind and soul.

An overarching parent identity was created in the form of the ‘Spirit of Harrogate'.The character 'Slingsby' embodied the relaxation, socialising and restoration of mind, which epitomises this spirit. The identity echoes the traditional distillation process, elevating the brand to attract premium-minded consumers.

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