Project


FCM Sam

Description

Sam:] allows corporate travellers to enjoy an interactive experience across all aspects of travel via a conversational interface to answer questions, anticipate needs, make recommendations and perform actions. The app picks up on cues, such as travel patterns and preferences and updates travellers accordingly, and delivers personalised info.

The goal was to create curiosity and build a story that gives life to the technology. The functionality was characterised through a range of emoji-like expressions, and used as a flexible visual language. This was supported by short, playful messaging in building an engaging and memorable real-life personality.

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