Project


FCM Connect

Description

FCM Connect brings Flight Centre Management’s technology suite under one brand, simplifying the offer and focusing their message. The individual products had been developed or acquired separately, over time evolving into something complete but disparate. While each could offer much to businesses and their travellers, the range was confusing and hard to articulate.

Through extensive workshopping in close collaboration with the client, a distinct visual and strategic language was developed. This new brand not only consolidated and unified the tech suite, but introduced a more contemporary and relevant design direction, and redefined brand guidelines.

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