Design and build by Will Asken // Copyright 2015
Duke of York Square Christmas
Duke of York Square is one of the West End's best places to shop and eat, or in this case get into the festive spirit. Turning on the Christmas lights is the highlight, and includes many sights and activities for the entire family.
The campaign focuses on the big switch on, using light painting to create an exciting visual theme that avoids the traditional Christmas cliches. This was carried across all promotional material and through to the event itself.
Designed at Underscore